Las Vegas Sands launches new corporate blog
"Sands Confidential is a major enhancement to our popular website," said Ron Reese, the company's vice president of communications. "It's part of our ongoing effort to foster dialogue with the public. Blogging is a tremendous tool for us to interact more with the community, to hear their ideas and to provide a more detailed view of our company and industry."
At the site, you'll find official information, compelling articles, industry news, audio/video downloads, interactive forums, and exclusive podcast interviews with executives such as Las Vegas Sands Chairman and CEO Sheldon Adelson and President and COO Michael Leven.
The company tapped Jonah Cohen, a London University PhD and former history chair at the Adelson Educational Campus, to head its initial blogging activity. He will also oversee the company's other new social media initiatives on Facebook and Twitter.
Reese concluded that, with these enhanced social media tools; it will now be easier for the public to find information on everything from Sands' property developments to team member profiles and exclusive interviews with company executives.
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