“Argentina and South America form a significant part of Aruze Gaming America’s Global business strategy”

What are your expectations for SAGSE Buenos Aires?
Johan Stoop: SAGSE offers an excellent opportunity for Aruze Gaming to demonstrate its range of products to the South American gaming market.  It also gives Aruze Gaming the chance to further solidify the excellent relationships that have already been created with the local operators.  This will be the first opportunity for many of these operators to see the products within South America, and there is great anticipation for acceptance, which will drive further interest.

In your opinion, what will be this edition’s main challenge?
Steve Walther: As this is the first time Aruze Gaming will be present at SAGSE, the challenge will be to strengthen brand recognition in the region.  Aruze Gaming has a significant presence in Asia, Australia, Africa and North America, but this will be the first opportunity for many South Americans to see the product first hand.  Aruze’s product demonstrates and performs well relative to the competition, and communicating that in a tradeshow environment can be difficult.  However, Aruze Gaming believes that local operators will recognize the key points of difference in our game design, such as use of multimedia to engage the players, and the strength of our platform, so this challenge should be easily overcome.

What do Argentina and the South American market represent for your company? Which is the potential of this region?
Johan Stoop: Argentina and South America form a significant part of Aruze Gaming America’s Global business strategy.  The diverse opportunity within the region provides great expansion potential.  In addition, Aruze believes that the region will benefit from an additional supplier of exciting and engaging gaming equipment, which will greatly appeal to their own player base. 

What will the firm be presenting?
Steve Walther:  On display at the show will be notable products within Aruze’s premium range of gaming machines, G-DELUXE Multiple Bonus Games, which include interactive Top Boxes that are designed to attract players and create a fun gaming environment.   These G-DELUXE games include the Vampire and Beauty, Bow Wow Buck$, Memories of Love and Pretty Pigs.  Each game features many exciting bonus events and a stand-alone progressive “Challenge for Jackpot” that are sure to delight gaming customers in the region.  

In addition to the G-DELUXE games, Aruze will also demonstrate many of  its popular G-SERIES game titles in both the dependable G-ENEX cabinet as well as its ergonomically designed G-COMFORT slant tops.  Some of the products at the show will be Shen Long and Legend of the Qin Dynasty III, which include engaging base game awards leading to thrilling features with Aruze’s signature “building wilds”.
 
Also, Aruze will show one of their key products identified for the South American market, Dealer’s Angels Roulette; a multi-station electro-mechanical roulette table with a user-friendly interface which appeals to the inexperienced through the most seasoned roulette player.  As part of Aruze’s, G-STATION product line, Dealer’s Angels Roulette features a PICK 4 PROGRESSSIVE side bet that allows players to anticipate the next 4 numbers for an opportunity to win a progressive jackpot.