Virgin integrates online gaming services

Working from one common platform, Virgin Games now operates under two gaming licenses held in Alderney and Malta, and runs an in-house customer service call centre as well as owning and co-ordinating player databases and payment processing systems.

The company said that the new development will provide a streamlined customer experience by offering its customers the opportunity to play across multiple gaming products using a central sign on solution and a single Virgin Games wallet. Under the new system, Virgin players will also be able to play for bonus promotions and V-Points loyalty points across all games offerings.

"In developing and taking ownership of the new customer experience program, we have focused on creating the best possible value and service for our customers,” said Simon Burridge, CEO of Virgin Games.

“Here at Virgin Games, we live and breathe the Virgin brand values and feel taking the customer service department in-house and integrating all three gaming services allows us to continue to deliver the unique Virgin experience that our customers have come to expect.

"Our players have told us that they would like to see a wider range of games at Virgin Games and we intend to give them exactly what they're looking for. There have been some very exciting new games brought into the market recently and we look forward to introducing them into the Virgin Games product offering," said Burridge.

The new Virgin Games platform will be managed centrally from the company's head office in Guernsey.