"The Latin American market is one of the main centers of attention for Novomatic"

What products did you decide to present to the public in the Caribbean, and which has been the response of the public that could see the equipments in Aruba Gaming Show?

We are pleased to have participated in the show and our aim was to come to present the same products that we have introduced last year in the South American market. We think it is a good opportunity to start exploring the Central American and Caribbean market, so we wanted to bring all the products of the new and innovative Cool Fire II platform, specially prepared for the region in general. We have made good contacts during these days, both at a local and at a regional level in other countries.

We have had contact with operators from Aruba, mainly, and other operators from countries like Venezuela and Honduras, to which we have presented the product, and I can tell that they have been impressed, because it is an innovative product. We expect to close good business with all of them.

Nowadays, the firms is not positioned at a regional level, Are you expecting to open the market from this experience in the event?

We have machines in some of the Caribbean casinos, but with the previous platform. Our aim is to show the product improved, with a better image and resolution, a much more aesthetic presentation and, obviously, a more dynamic and interactive gaming software.

On top of them, we are offering competitive prices, unique in the market, which represent a good opportunity for operators to renew their machines in their operating floors.

Considering the international crisis and the economic and financial hardships it causes, Which will be the strategy of the company for Central America and the Caribbean?

At this moment, the Latin American market is one of the main centers of attention for Novomatic. We have installed our company well in South America. Both in Peru and Chile we have had an aggressive introduction last year in several markets. We have been successful in achieving a high level of collocation of our product, and now we are in the process of exploring new places in which we can install our offices, from which we can support strategically regions such as the Caribbean, and also important markets like Argentina.

It is probable that we have news soon, announcing the opening of new offices in some Latin American countries, in order to strengthen our strategy of being more aggressive and introducing our product in the whole region, to achieve to position it with all the operators.

In what other shows will you be present in Latin America, and what products will you present?

We will be in FADJA, in Colombia, and definitely in SAGSE Buenos Aires.

Will you always present products of Cool Fire II platform or any other innovation, as well?

Definitely, we will be based in our new Cool Fire II technology. There are other cabinets or models that in this occasion we have not considered necessary to bring to Aruba, but no doubt in other events, such as Buenos Aires or Bogota, we will show them to the public, because these are very good products, different from the general offer of the manufacturing market, which no doubt will satisfy the requirements of the operators.

We are always very active in the development of new games. In software, a product confirms one of our main strengths: multi-gaming. In multi-gaming, we have possibilities in including between 5 to 10 games, a feature that, up to the moment, has not been reached by other operators, and we have added other characteristics such as multi-language and multi-denomination.

In short, a very complete and interactive product, and we believe that it will definitely achieve the goal of positioning Novomatic as Latin American leader.