Sun International collects a 29% more in the Spanish market

The Marketing Director for Spain and Portugal, Mar Diez, remarked that this growth has been produced due to the “mouth-to-mouth” and the “attraction” of the Spanish tourist, because, despite the fact that the African country does not have a tourism office in Spain, the number of Spanish travelers that go to hotels from the South African chain keeps growing.

Diez assured that the hotel chain has set, as a goal, to achieve, in the following five year, a collection in the Spanish market that goes between 1.5 million euros and 2.2 million euros.

The group, that has 26 facilities and three business lines-hotels, resorts and casinos-closed last financial exercise with a global collection of 306.3 million euros, after a 6% growth.

Diez remarked the importance of the Spanish market, on top of the fact that the main market of tourist that travel to South Africa is the United Kingdom, with 485,000 travelers, followed by US (287,000) and Germany (238,000).

Besides, the number of Spanish tourists that visited the African country grew a 7.1% in 2008, reaching 32,883 travelers. Most of those tourists (68%) belonged to the segment of conferences and incentives -MICE-, while individual and group travelers represented the 20% and 12%, respectively, of the total of Spanish tourists in the country,

Diez remarked that the main South African attractions for the Spanish markets are the lack of a time zone, the difference in seasons, the variety of landscapes and travel options and the presence of direct flights between both countries.