This latest launch went live on October 2 and brings Bwin’s portfolio of localised betting sites to 22. It also features local payment partners alongside editorial content customised for the Bulgarian market.
“We are delighted to have coloured one of the last blank areas of the European Union in the Bwin colours,” said Kevin O’Neal, Press Officer for Bwin.
“Bulgarian customers have already been able to enjoy our products only so far everything was in a foreign language for them. Now that the full customisation for Bulgaria is completed, we are looking forward to appealing to a broader audience in this promising market,” O’Neal concluded.