888.com partners with CTXM

888.com stated that the new partnership with CTXM is part of a plan to widen its entertainment offering through the integration of third-party games in order to become an entertainment destination.

Although no financial details of the arrangement were made public, the agreement follows a similar arrangement signed with NextGen Gaming last month and 888.com stated the partnership was the culmination of a long association between the two companies.

Leading companies such as Bwin, Sportingbet, Ladbrokes, Blue Square, Betsafe and Paddy Power have used products from Riga-based CTXM in the past and the agreement will see its games available to 888.com customers and its white label partners with customization options available around the world.

888.com stated that the partnership intends to release a number of customized games featuring full integration between its Integration Platform and CTXM’s White Label Platform beginning with bespoke versions of the Latvian firm's Cards HiLo and Wild Wheel titles.

“Given the broad appeal of casual gaming and CTXM’s track record in this space, this agreement is a logical extension to 888.com’s gaming environment and continues the expansion of what 888.com offers customers,” said Gabi Campos, Senior Vice-President, Head of Offering for 888.com.

“The 888.com Integration Platform was set up to enable third-party game providers to swiftly connect into 888.com’s gaming environment, wallet, cashier and customer support systems and our brand and marketing engines make 888.com the best platform in online gaming for third parties to debut or expand”.