Zitro triples market presence, expands into ten states in the US in less than a year

Gaming industry supplier Zitro has reflected on its strategic expansion plan into new states and casinos within the US gaming market. As of January 2022, Zitro operated in three states: California, Oklahoma, and Florida. Meanwhile, the first eight months of 2023 have been marked by significant growth, as it is now operating in a total of ten states, adding Arizona, New Mexico, Minnesota, Virginia, Ohio racinos, Connecticut, and Wisconsin.

"This move is another important step for the company’s continued expansion and strengthens its position as a key player in the highly competitive US gaming landscape," noted the company. "Zitro has tripled its market presence, and doubled the number of casinos with Zitro machines in less than a year, and has established itself as a trusted partner for gaming establishments across the country," it added. 

Through its ongoing investment in the US, Zitro says that it continues to set "new standards for expansion and outreach" and remains committed to growth throughout all of America.

Johnny Ortiz, Founder of Zitro said: “Centered on establishing a significant presence within the US market, our strategic approach combines innovation and steady growth. We are learning, and our objective – which we will achieve – is to obtain licenses in all major jurisdictions throughout the United States and Canada. 

He added: "However, this isn’t a sprint goal; it’s a long-distance race in which we aim to reach the finish line. We have recently opened a new technology campus in India, which will enable us to keep growing and addressing both our current markets and any demand that may arise in the US, as well as in other jurisdictions."