igital sports media company Playmaker announced Monday that it has selected Genius Sports as its exclusive reseller for Yardbarker's digital advertising inventory to leading sportsbook and gaming brands. The partnership is expected to accelerate the relationships Playmaker and Yardbarker have with major bookmakers worldwide.
Genius Sports has been granted rights to resell Yardbarker’s digital inventory with its global network of sportsbook partners. Yardbarker is a premier U.S. sports and entertainment media platform, which generates more than nine million total sessions across its primarily NFL, NBA, MLB, College Sports and NHL content offerings.
🤝As the exclusive reseller of @Yardbarker's digital ad inventory, we will connect this rapidly expanding sports media platform with our network of the largest sportsbook brands in the US.— Genius Sports (@GeniusSports) September 13, 2021
Find out more here how our digital agency service works here: https://t.co/22QUSBBE2E
Jordan Gnat, Playmaker Founder and CEO, spoke in a press release about this partnership and said: “Playmaker has a unique position in the global market through the range of assets we own, enabling us to communicate directly with audiences from the far north of Canada, right down to the southernmost tip of Argentina”.
CEO of Yardbarker, Ben Maggin, added: “We chose Genius Sports because they are the right partner for Yardbarker. They have extensive reach with sports betting operators which we can now serve to the millions of sports and entertainment fans at Yardbarker and ‘The Morning Bark.’”, in reference to Yardbarker’s newsletter, which reaches more than 360,000 subscribers daily with open rates in excess of 25%
MD - Media & Engagement at Genius Sports, Josh Linforth, also commented: “Being selected as Yardbarker’s exclusive advertising reseller for sports betting demonstrates the unique value that our end-to-end digital agency service provides. By combining our extensive understanding of programmatic media buying and the demands of the modern sports fan, we enable dynamic organizations like Yardbarker to maximize revenues from the rapidly expanding U.S. betting market.”