he Asian operator, Jade Entertainment announced a dual-sportsbook release for the Indian and Philippines markets, Lucky Yeti and Jade Sportsbet.
The digital sportsbook and casino, Lucky Yeti is custom-built for the Indian sports betting market. While Jade Sportsbet, certified and regulated by PAGCOR, is primed to exploit online and retail opportunities across the Philippines.
Both sportsbooks are powered by RPM Gaming. Their combination of pricing models, coupled with a selection of odds from the industry’s data feed suppliers, grants customers access to the "most sophisticated" and reactive in-play prices on the sports they bet.
Lucky Yeti features a mobile-first tailored interface, localized for responding to native demands and players around the "most popular" sports in the territory. These Indian-market offerings also extend to casino "where lottery and virtual TV games sit alongside classic card games."
"Live casino, in particular, has captured players’ imaginations since Lucky Yeti’s launch, with best-in-class products from BetGames.TV, Ezugi, and Evolution capturing engaging, real-time table games, such as Andar Bahar and Teen Patti. These games are filling the void for authentic user experiences at a time when land-based gaming across Asia as a whole is severely restricted due to the pandemic," stated the company in a press release.
These multilingual sportsbooks are localized for Hindi and Filipino languages, while Jade Sportsbet works with its use of OTP (one-time-password) account recognition and QR codes, a "key convergence trend" expected to join the offline and online journey for Philippines players with an intuitive omnichannel solution that negotiates the demands of stringent regulation for improved player security.
Joe Pisano, CEO of Jade Entertainment commented: “We’re thrilled to be up and running with Lucky Yeti, our first sportsbook targeting the Indian-facing market. While Jade Sportsbet, which will be launching soon, will revolutionize the Philippines digital space. Thanks to our software and operational partners at RPM Gaming, we were able to construct and curate these customized websites from scratch. Based on encouraging performances in both acquisition and retention metrics, it seems our customers are loving these local touches, too.
"Jade’s strategic direction is to roll out more online sites in legal international jurisdictions, as we continue to provide land-based operations with a bridge to the online world. Although the trend towards digital from land-based domains was already manifest, the pandemic has had a catalytic effect, increasing the surge in digitized entertainment. As the coronavirus has closed casinos across Asia or simply made people far more reluctant to venture out because of the risks, Jade’s intersectional expertise from land-based to online has come to the fore," he continued.
“That said, I’m thrilled to say that Jade Sportsbet has now returned to Okada Manila and is performing extremely well,” Pisano concluded.