Key details of the agreement include the creation of The Athletic Betting Hub, a new content vertical for The Athletic, as well as further in-depth content and product integrations between the two companies.
The Athletic's betting hub will feature sports betting content with integrated live odds and exclusive offers powered by BetMGM. This includes betting analysis and original reporting across its written, audio and video platforms. BetMGM and The Athletic will also collaborate across digital and social platforms to create an immersive betting experience for sports fans.
"BetMGM has pioneered the online gaming industry and as we sought to establish The Athletic as a home for great betting content, we knew there would be no better partner," said Evan Parker, The Athletic's General Manager of Content Operations. "As we collaborate on this new venture, we share a joint vision for how to seamlessly blend media, analysis and betting into unique, premium experiences for The Athletic subscribers."
With more than one million subscribers around the world, The Athletic's readers have access to coverage of nearly 300 professional sports and collegiate teams and clubs in the U.S., Canada and the UK. An editorial team of more than 400 full-time writers has produced thousands of articles and contributes to more than 100 podcasts.
Matt Prevost, BetMGM's Chief Revenue Officer, said: "The Athletic has an incredibly engaged and loyal readership and we look forward to introducing their fans to the BetMGM sports betting brand. They also have an outstanding product and, through integrations and collaboration, this partnership complements The Athletic's premium offering."
The BetMGM mobile app is currently live in 10 states and is available for download on both iOS and Android, as well as accessible via desktop at www.betmgm.com.