Betting on Sports America announces rebranding and date change

Gambling industry event organizer SBC has announced that it is expanding its Betting on Sports America (BOSA) conference and exhibition to incorporate another fast-growing part of the U.S. entertainment landscape - online gaming.

Under the umbrella brand of SBC Summit North America, the new-look event will still be held at the Meadowlands Exposition Center in New Jersey, but will be rescheduled to November 30 - December 2, reflecting the current uncertainty caused by COVID-19 for events this summer.

BOSA was due to take place in June but, following discussions with key sponsors, partners and the major operators who make up such a large section of the audience, the event has been moved to later in the year to allow all participants to plan for it with a greater degree of certainty. 

The new SBC Summit North America will retain everything that made BOSA the pre-eminent event for the high-growth U.S. and Canadian sports betting industry. Delegates will have the additional benefit of new content dedicated to the huge opportunities emerging in the region’s booming igaming sector

Attendees can look forward to a conference with more than 200 senior executive speakers from both North American and major international markets, together with an expo featuring 50 leading suppliers showcasing their latest products and innovations. 

A further valuable addition to the event is the inaugural SBC Awards North America, which will recognize the achievements of the best-performing operators, affiliates and suppliers in the region. Full details of the categories and how to enter will be announced in June. 

The awards ceremony will be just one part of a full evening program during SBC Summit North America. A series of networking events in stylish venues will provide perfect settings for delegates to connect and have informal business chats. 

"After discussing the current COVID situation in the U.S. with our partners, it was clear that rescheduling Betting on Sports America was the right decision for everyone involved," said Rasmus Sojmark, Founder & CEO of SBC. "The move will allow us to stage a better event in December, with more speakers, a broader agenda, and 2,500 delegates able to attend the new, wider-ranging SBC Summit North America."

As a result of the date change and in order to help fulfil the sports betting and igaming industry’s ongoing requirement to connect and share information, the SBC Digital North America online conference and expo has been brought forward to June 9 - 10.