Churchill Downs rebrands BetAmerica sportsbook & iGaming platform to TwinSpires | Yogonet International
Single brand strategy

Churchill Downs rebrands BetAmerica sportsbook & iGaming platform to TwinSpires

For online sports betting and iGaming, customers will experience a new technology platform powered by GAN Limited and Kambi Group PLC.
2021-01-06
United States
Reading time 1:06 min
Churchill Downs Incorporated has announced it will move to a single brand strategy for its online wagering segment. BetAmerica retail and online sportsbooks operating in Colorado, Indiana, Michigan, Mississippi, New Jersey, and Pennsylvania will also transition to the TwinSpires brand during the first half of 2021.

The brand transition will commence with the anticipated launch of the TwinSpires online sportsbook and casino into Michigan later this month, pending final regulatory approval.

TwinSpires, Churchill Downs Incorporated’s pari-mutuel wagering business since 2007, is the industry-leading Advance-Deposit Wagering operator offering online and mobile betting on U.S. and international horse racing. The brand is backed by the tradition and integrity of Churchill Downs – home of the world-famous Kentucky Derby and nearly 150 years of wagering history.

"Pursuing a single brand strategy allows us to maintain focus on integrating our horse racing wagering platform alongside our sports betting and iGaming business, which will provide our players with the ultimate online and mobile betting experience," said Ian Williams, President of Online Gaming, Churchill Downs

Current TwinSpires horse players will continue to experience the same market-leading mobile and desktop product, promotions and customer service.

Existing BetAmerica online players can continue to utilize the BetAmerica platform as normal before a seamless migration to TwinSpires in the first half of 2021.

BetAmerica’s mix of retail and online sportsbooks that will transition to the TwinSpires brand are currently available in New Jersey, Pennsylvania, Indiana, Mississippi, Michigan and Colorado.

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