International edition
April 18, 2021

The fifth-oldest franchise in the NFL

Pittsburgh Steelers announce BetMGM as first Official Gaming Partner

Pittsburgh Steelers announce BetMGM as first Official Gaming Partner
BetMGM's offering will expand to include sports betting before the end of the year. 
United States | 11/25/2020

BetMGM received a license to offer online casino and sports betting in Pennsylvania. The operator is anticipating going live with sports wagering and casino gaming in the state in the coming weeks, pending regulatory approval.

T

he partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.

"We are excited to introduce BetMGM to Steelers Nation," said Ryan Huzjak, Vice President of Sales and Marketing. "Not only will BetMGM be elevating some of our existing platforms, but they will be introducing new and exciting opportunities to Steelers fans. We are looking forward to kicking off this partnership."

As a Gaming Partner of the Pittsburgh Steelers, BetMGM will have full use of Steelers marks and logos in communications across marketing, product, social media and digital properties. As part of the agreement, BetMGM will become an Official Sports Betting Partner of the Pittsburgh Steelers once their online sports betting product launches later this year.

Key details of the partnership include:

  • Presenting Sponsor of the Steelers Kickoff pregame show which will be titled Steelers Kickoff Presented by BetMGM

  • Sweepstakes coined "Decade of Black & Gold" where one grand prize winner at the end of the season will receive two (2) club level season tickets and two (2) VIP Hospitality Tent Passes for 10 years. In addition, weekly prizes will be awarded, with other entrants winning signed Steelers merchandise. The contest will run throughout the entirety of the NFL season.

  • Gameday media and weekly media including radio spots within Steelers programming such as The Point After, Players Show, Preview Show and In the Locker Room Show with Tunch & Wolf (ESPN Pittsburgh)

  • TV commercial spot to run during the Mike Tomlin Weekly Press Conference on Tuesdays, Steelers Weekly on Saturdays, and Mike Tomlin Show on Saturdays
    Matt Prevost, Chief Revenue Officer, BetMGM said, "Steelers Nation is one of the most passionate fan bases in professional sports and we're thrilled to bring the excitement of BetMGM to Steelers fans. We're eager to launch BetMGM's gaming offering in Pennsylvania and I can't think of a better way to kick off our entry into the state than through this monumental partnership."

BetMGM recently received a license to offer online casino and sports betting in Pennsylvania and is anticipating going live with casino gaming in the state within the coming weeks, pending regulatory approval.

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