Subject to regulatory approval, Betfred and Saratoga Casino will be opening a full sportsbook at the casinos Black Hawk, Colorado property, as well as offering mobile and online betting for customers within the state of Colorado.
"We are delighted to partner with Saratoga Casino Black Hawk," stated Mark Stebbings, Betfred Group Chief Operating Officer. "This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on-premise in Black Hawk and online to the people within the state of Colorado."
Betfred has been established since 1967 and is one of the biggest sports betting brands in the United Kingdom with over 1500 retail outlets and a leading online platform. The bookmaker will also provide compliance, support, marketing and trading as part of the business partnership.
"We are excited to have Betfred as our sports wagering partner," said Daniel Gerrity, President of Saratoga Casino Black Hawk. "With over 50 years of international experience in the industry, it's a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado."
Colorado’s gaming commission solidified the rules for sports betting licensure last week, setting the stage for the first group of applicants to be approved next month as the state moves toward legalized sports gambling this spring. The Colorado Limited Gaming Control Commission plans to grant up to 33 total licenses for physical and online sportsbooks. The state has received more than 50 license applications since November.
The first licensees are expected to be approved in February, though they won’t be able to take bets until Colorado’s new sports gambling law goes into effect on May 1. Voters in November narrowly approved Proposition DD, allowing bets to be placed on the outcome of sporting events at physical and online sportsbooks in Colorado.