ltenar is a provider of sportsbook software and services to licensed gaming operators with over 30 clients worldwide, ranging from "software-only" product offers to the provision of a fully managed sports betting platform stack.
During the upcoming edition of ICE London, at booth S3-235, the Malta-based company will showcase the latest improvements to its software offer that will be implemented in 2020. Yogonet spoke with Domenico Mazzola, Commercial Director, about his expectations for the first top industry-related event of the year.
What can ICE visitors expect to find on booth S3-235? We know Altenar has been working on new features and enhancements to its software. What can you tell us about that?
ICE visitors coming to our stand will have the chance to have a look at some of the new advanced features we will release during 2020. One Minute Markets, Partial Cash Out, Auto Cash Out, and In-Banner Betting are just some of them. So don't miss the chance to pass by to our stand to have a closer look at them.
With which potential partners have you engaged in talks during SiGMA and hope to meet once again at ICE? Is the upcoming event a good opportunity to close deals?
We do expect to meet with great potential new business partners during ICE. London is a city of its own and that it has more power to convene. If we can say that during SiGMA we had a good response from people interested in our products, we think that London will be even better. We do, of course, already have some meetings arranged there and surely more people will come to our stand and approach us.
In 2019, one of the company’s goals was to increase its market share. By the end of the year, you revealed that two Italian and two Swedish clients were working on new websites for 2020. What can you tell us about the progress of these clients so far?
We do now have three live operators in Sweden at the moment, and we are expecting to go live with two new additional Italian websites by the end of Q1 2020. We recently announced our partnership with Lottoland publicly, and we are in conversation with some exciting and great opportunities we cannot disclose at the moment. Follow us on our social media channels to get the latest news about our activity.
What should we expect from Altenar this year?
We expect 2020 to be a year of consolidation for Altenar as a Sportsbook software provider. We have high expectations in terms of growth in several regions worldwide. Our idea is to be among the best Sportsbook providers. Recognized for its stability, flexibility and technological development.