The casino aims to bring traditional casino gaming closer to sports bettors

Ameristar East Chicago adds live table games and slots to its sportsbook pavilion

The development capitalizes on the hub of activity in Ameristar’s pavilion, created not only by the addition of the sportsbook in September, but also Stadium Sports Bar & Grill and Burger Brothers restaurant.
2019-11-29
Reading time 1:43 min
Four blackjack tables and one roulette table were brought in, along with 35 slot machines, which are positioned along the “streetscape” of the pavilion. The grand opening of the new addition took place Oct. 31, and the sportsbook in the pavilion had opened in September.

Ameristar East Chicago, which in spring 2018 invested $6 million to move its high-limit room into a dedicated land-based position, now introduced live table games and slots into the pavilion.

Citing an increase in customer traffic in the pavilion in the wake of the opening of the sportsbook in September, Ameristar’s Vice President and General Manager, Matt Schuffert, said that it made sense to bring traditional casino gaming closer to sports bettors.

“Since the opening of our sportsbook in the pavilion on Sept. 1, we have seen a lot of new guests who spend time in the pavilion,” Schuffert said, as reported by The Times of Northwest Indiana. “It was another opportunity for us to bring gaming on land and put us in a better position to utilize our real estate.”

The grand opening of the new addition took place Oct. 31 and was celebrated in a Halloween-themed setting. Four blackjack tables and one roulette table were brought in, along with 35 slot machines, which are positioned along the “streetscape” of the pavilion. The development capitalizes on the hub of activity in Ameristar’s pavilion, created not only by the addition of the sportsbook, but also Stadium Sports Bar & Grill and Burger Brothers restaurant.

“We have been receiving positive feedback from our guests, who seem to appreciate bringing gaming closer to our sports bettors,” Schuffert said. “With our sportsbook located in the pavilion, there was a convenience perspective to take into account.”

Under the present schedule, the table games open at 9 a.m. Friday through Sunday, the three biggest days for sports book traffic. Monday through Thursday they’ll open later in the day at 5:30 p.m., however Schuffert did acknowledge that the times are flexible based upon demand. The tables will open with $10 and $15 minimum wagers.

“There is room for expansion,” Schuffert said. “It has been in operation for less than a month, so we’ll see how it performs and move forward from there.”

Sports betting has been a boom for Ameristar. Of the total of $91.7 million wagered at the 10 sports betting locations in Indiana during the month of October, $46.17 million was generated by the East Chicago property.

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