Sportradar publishes 2nd OTT white paper for sports rights holders and content owners

Sportradar released Monday its second OTT white paper, The Future of the OTT Experience, in which it examines and explains how rights holders and content owners can best engage with the modern viewer using advanced sports data and statistical insights as part of their video output.

The white paper features comment and analysis from Sportradar clients including Borussia Dortmund, Onefootball and the European Volleyball Confederation, offering key takeaway points such as the following:

• How flexible and scalable OTT features, designed to enhance the experience, can help rights holders stand out in a crowded media landscape.
• The opportunities that exist for content owners when it comes to personalization, interaction and gamification overlays.
• Why data is the key, both when it comes to the personalization of content and also the overall monetization strategy.

"Following the positive feedback we received around our first white paper – The Monetisation of OTT and Data – we are pleased to be able to continue sharing both our and our clients’ knowledge with rights holders and content owners," said Felix Blank, Director of Digital Platforms at Sportradar. "In a splintered and competitive media landscape, publishers need to ensure their video strategy is as engaging and user-focused as it can be. By using data not only to keep viewers engaged but also properly monetise the overall strategy, rights holders can fully leverage their digital ecosystem."