International edition
January 18, 2021

To further enhance customer experience

NFL selects DraftKings as its first Official Daily Fantasy partner

NFL selects DraftKings as its first Official Daily Fantasy partner
As part of the agreement, the NFL and DraftKings will collaborate on a variety of content and product offerings that fans can engage with on the DraftKings
United States | 09/27/2019

The deal includes exclusive sponsorship of the daily fantasy sports (DFS) category with access to the league’s branding and more across the sports technology and entertainment company’ suite of DFS products and content platforms.

T

he National Football League (NFL) and DraftKings announced a partnership to make DraftKings the first-ever Official Daily Fantasy Partner of the League.

DraftKings’ partnership with the NFL aims to further enhance the customer experience around the sport that has proven to be by far the most popular, both domestically and abroad, with nearly 90 percent of all DraftKings customers having played in an NFL daily fantasy contest.

"This is a defining moment in the industry, and we are thrilled to become the first daily fantasy sports partner to enter into a formal relationship with the NFL," said Jason Robins, Chief Executive Officer at DraftKings. "Throughout our discussions with the League, it was evident we share a common vision around the future of fan engagement, and we are excited to continue on this unique journey with the NFL as our Official Daily Fantasy Partner."

"Daily fantasy football has been a tremendous vehicle for fans of all types to deepen their engagement with the NFL," said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships. "We’re thrilled to partner with DraftKings, a clear leader in the daily fantasy space, as they continue to innovate and provide our millions of fans additional ways to interact with and enjoy the NFL."

As part of the agreement, the NFL and DraftKings will collaborate on a variety of content and product offerings that fans can engage with on the DraftKings DFS app, as well as integrations across NFL Media properties, but the partnership does not include any promotional rights for sports betting.

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