he American football team is making history as it has become the first National Football League franchise to have a gambling-focused telecast of their games where fans will have the opportunity to guess in-game outcomes and win cash prizes throughout the team’s four preseason games.
The telecasts on the regional cable network NBC Sports Washington will follow a formula established by the Redskins' NBA neighbors, the Washington Wizards, AP News reports. The Wizards, however, offered the free-to-play contests during the regular season, while the Redskins will have them only during the four preseason games, when NBC Sports Washington has TV rights.
Watch. Predict. Cash in.— NBC Sports Redskins (@NBCSRedskins) 8 de agosto de 2019
Enter FOR FREE and play along for a chance to win $1,000 EVERY QUARTER during Redskins-Browns tonight on NBC Sports Washington Plus.
➡️ https://t.co/JoVx30DhgN pic.twitter.com/jDDmRtWSSH
The network will continue to offer a traditional telecast on its main channel, while the gambling-focused telecast will air simultaneously on its secondary channel, NBC Sports Washington Plus. The Wizards offered the alternate telecast on eight games this season, and they saw increased ratings and fan engagement, said Damon Phillips, the network's general manager.
Starting the interactive telecasts now allows the network to be ready when legal online or mobile sports betting becomes available in its viewing area, Phillips said. The network, in theory, could accept real-time wagers on proposition bets offered during the telecast if it partnered with a sportsbook.
“Down the road there are a number of possibilities,” Phillips said. “Who knows where the different regulatory entities are going to end up on sports betting, and we just want to make sure we're ready to be able to respond to it.”
For now, the games are free to play and the network will give away $1,000 in cash to one winner per quarter of each game.
“We think this is the way of the future. There's going to be a gamification of television broadcasts, and this is one of the first examples of it,” Phillips said.
The District of Columbia Council legalized sports betting in Washington this year, although the regulations have not been finalized and no sportsbooks have opened.
The NFL has historically been opposed to gambling on its games, although it publishes injury reports that sportsbooks use to adjust point spreads, and it has embraced daily fantasy sports, in which fans wager on the performances of individual players rather than the outcome of a game. The NBA, NHL and Major League Baseball have been more eager to embrace sports betting in states where it is legal, and they have created business partnerships with sportsbook operators. Caesars Entertainment became the NFL's first casino sponsor this year, but the deal does not include sports betting or fantasy football.