n April 2014, 32Red signed an agreement with Kambi to deliver its sportsbook services.
Kristian Nylén, CEO of Kambi Group, said: "We have truly enjoyed working with 32Red during the last two years and we are delighted the operator has decided to further extend its contract long-term."
"The partnership has been very successful and is further proof of the strength of the Kambi Sportsbook and the power it gives our operators to offer a unique sports betting experience to their players. 32Red is planning to invest more in marketing its Sportsbook and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration. 32Red is one of our operators listed in the eGR 2015 Power 50 list," he remarked.
Ed Ware, CEO of 32Red, commented: "I am pleased to continue working with Kambi on creating an exciting sports betting experience for our players. During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge and with the creation of a premium Sportsbook. As we continue to accelerate our marketing budget we remain excited about the future growth possibilities the market is offering us."