s casinos look to cut costs and increase visitation, mobile marketing is proving to be the most immediate and effective channel, with Joingo offering the most complete mobile loyalty and engagement system.
“Casino operators are realizing that mobile can be a huge strategic advantage to their business,” said Joingo CEO, Steve Boyle. “Mobile is the only channel that gives casinos access to their players in real time, 24/7, anywhere they are. Not only does mobile increase marketing speed and efficiency, it also allows operators to engage players when they are on property. This creates fantastic new opportunities for casinos to elevate the player visit experience, differentiate, and build loyalty.”
The seven gambling venues that selected Joingo will create unique, custom apps to give their players one-touch access to all of their available amenities.
The casinos’ marketing departments will be able to use cutting-edge Joingo technology, including Places geo-fencing and detailed app analytics, to engage with their players in real-time and drive increased revenue.
The properties collectively include over 13,000 slot games, 615,000 sqft of gaming space, over 930 hotel rooms, 32 bars and restaurants and multiple event venues.
“We are seeing a new level of urgency within the casino gaming market to implement a mobile engagement and loyalty strategy,” remarked Boyle. “Joingo best satisfies this demand with a turn-key solution that can deliver a fully integrated customer app in less than 30 days. Operators who are moving now have a distinct advantage over their competition, and by partnering with Joingo they both reduce their risk and get to market quickly.”