International edition
September 23, 2020

"The response was overwhelmingly positive," Paul Scutt said

Pop-u-Lotto debuted as an exhibitor at Macao Gaming Show

Pop-u-Lotto debuted as an exhibitor at Macao Gaming Show
Altitude Management, the organization behind the creation of the Pop-u-Lotto online, launched its international marketing program by taking a strong presence at the influential Macau Gaming Show.
Macau | 12/09/2015

Altitude Management, the organization behind the creation of the Pop-u-Lotto online, launched its international marketing program by taking a strong presence at the influential Macau Gaming Show.

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s well as debuting as an MGS exhibitor, the company director Paul Scutt, spoke at the Macau Tourism & Culture Summit.

Reflecting on the successful event, Paul Scutt said: "We chose the Macau Gaming Show to launch Pop-u-Lotto to an international audience of influencers and to explain our key proposition which is to offer players the very best odds of winning in the international lottery sector. The response we received to what is a radical and unashamedly disruptive lottery brand was overwhelmingly positive. Every facet of our experience at Macau Gaming Show was professional, supportive and encouraging. The show itself was very good, the quality of leads that we made were excellent, our stand looked outstanding and the support we received as a new brand launching on a different continent exceeded anything that we could have reasonably expected. I would like to place on record our sincere thanks to the organizing team at Macau Gaming Show for their unstinting support. We have spent a lot of time of time researching the lottery sector and we believe there is a lucrative gap in the market for a private lottery which offers players superior odds of winning and which is far more equitable. Our objective is simple and that is to breathe some life into a sector which has become tired and lacking in vitality.”

"I have said it a number of times, but the overriding aim is to be the Airbnb and Uber of lottery. One of our many USPs is the ability to offer players the best odds on the planet and our job is to educate the market and promote this creatively. Because Pop-u-Lotto is a raffle style lottery each draw delivers a winning ticket and there's no split jackpots or carry-overs. In addition to the jackpot Pop-u-Lotto also offers some 15,000 prizes per draw,” he remarked.

Turning to his appearance at the Macau Tourism & Culture Summit, Paul Scutt said: "It was a great opportunity to be invited to speak at such a respected forum and talk about the Pop-u-Lotto journey and our experience of raising capital. With 93% of the Chinese population of over 1.3 billion possessing a mobile phone, the retail possibilities for lottery are endless."

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