nder the deal, Betclic will serve as the LNB’s official gaming operator and the naming sponsor of the league’s official fantasy basketball game.
Betclic will also benefit from a presence at various LNB showpiece events such as the play-offs and Match des Champions.
In addition, Betclic will receive branding exposure on the LNB’s official digital and communications channels.
The new partnership will be promoted by Tony Parker, a French national basketball team player who currently turns out for the San Antonio Spurs in the North American NBA league.
Parker has been an ambassador for the Betclic Everest Group since 2010.
Sabrina Ben-Yelles, director of marketing at Betclic Everest Group, said: “This partnership will allow us to significantly enhance our visibility among basketball fans during the coming months.”