“We’re looking to expand our sales in Latin America”

How did FADJA 2015 pan out? Did it live up to expectations?

This show is always special for us and this year was no different. Since we have quite a lot of customers already on that market, FADJA is a great experience to socialize with them and attract new ones.
On the first day, we experienced some issues, as our machines did not arrive on time, but we managed to present our innovative products: 4-seater roulette, GUI, HW and SW. The response was phenomenal.
Our aim was to exhibit GAMBEE’s enhanced 5-digit and 8-digit roulettes with larger monitors and upgraded functionalities but, unfortunately, they were retained in the port.

Bearing in mind that the Colombian market is still unregulated, what’s its importance to your company? What are the strengths and weaknesses of this market?

The advantage lies in the fact that for now there is no need to spend additional money on various certification and adaptation requirements. However, we’ve already ensured that our products comply with regulation.

What is the most significant opportunity that you’re seeing at the moment?

Our greatest opportunity now lies in the fact that our team in the Colombian market will be strengthen together with the local team this year, which triggers the possibility of a faster and better customer support, faster response as well as the growth in sales. I hope that we will be able to realize this immediately after the fair.

What is the main challenge the industry will have to overcome this year?

The main challenge will be to adapt and implement our systems, as the government requires. For gaming manufacturers like us, this implies extra work and concern. How will this take place? How quickly will it happen?

What are the firm’s short-term business goals and how are you planning to achieve them?

Our plan is to reach a group of leading providers of gaming products in the Colombian market. From year to year, we are closer and closer. I believe that this year, with our new team, we will get even closer to this.

Also, we’re looking to expand our sales in other Latin American countries, and we’re in the process of receiving both certification and homologation to enter new markets in the region. Our plan is to be carried out by the second half of the year.