Shergul Arshad, founder and chief executive officer of Mondogoal, said: “Barcelona is the largest, most engaged club in the world on social media, with over 80 million Facebook followers, and we know that following will be key to the success of our partnership.
“Their fans are passionate and involved in all things Barca, and this is a new, fun and innovative way for them to follow and participate with their friends and supporters around the world, in real time.”
Although the deal will signal Mondogoal’s entrance into the Spanish Liga market, the company already has partnerships in place with several other football clubs.
Mondogoal also has established relationships with English Premier League clubs Manchester City, Liverpool and West Ham United, as well as the Italian Serie A club AC Milan.