he continued growth of the Peruvian economy is very visible in the outer markets, known as the provinces. Areas such as Chiclayo, Trujillo, Arequipa, Piura, Tacna, and many others are enjoying growth and development as they have never seen before. Major malls and large businesses have seen the growth potential of these provinces and are moving into the areas quickly.
The gaming industry’s growth in these outer regions is also visible. Many slot rooms are having to update their equipment in order to keep up with competition. Where before there were never any casinos in the areas outside of Lima, now there are casinos in Chiclayo and Tacna and talk of others in different cities.
“We at Affiliated Marketing Group have made a direct effort to reach out to these operators in the outer regions and ensure they have knowledge of the show and the many advantages to them participating. Our monthly publication “Gaming News Peru”, directs our marketing efforts to all operators in the country and our personal visits to these outer areas make us confident that we will set attendance records this year from visitors outside of Lima. As we have always said, getting those customers to come to Lima for the show is much more efficient and certainly more economic for the suppliers than having to go to them. As for the operators, they have the opportunity to see all the latest on offer in the industry under one roof without waiting to see if by chance they go to see them. This certainly makes for a winning situation for all involved”, organizers said.
“While the show’s organizers are remaining true to their original goal of making this a show for Peru, last year’s show (and what is expected this year) was a clear indication that we are quickly becoming a show for Latin America and not just Peru. We have exhibitors and guests coming from all corners of the world who recognize that we are now attracting visitors from all parts of the region. “
“After all, we are centrally located in Latin America, visas are not required from any of the neighboring countries, travel expenses are much cheaper than many other show locations, importing products is relatively easy without many of the obstacles experienced in other countries, and the added bonus is we all speak the same language and Peru has been named the #1 gastronomic destination in the world,” they concluded.