International edition
September 27, 2021

More exhibiting companies than ever before

ICE to be 12 percent bigger

(UK).- With more than 500 organisations from 57 countries occupying space on the show floor, this year’s show will be larger than 2013 when a total of 481 organisations took part, organisers confirmed. "Visitors come to ICE to experience gaming from every perspective and that's exactly what will be on the show floor at ExCeL next week,” said Kate Chambers, portfolio director responsible for ICE.


ext week's ICE Totally gaming event at London’s ExCeL will feature more exhibiting companies than ever before.
“ICE is not just the only gaming event to bring the online and the offline worlds of gaming together, it is also the only event which provides a global take on all of the gaming sectors encompassing betting, bingo, casino, lottery, mobile, online, social and street. Physically ICE is the biggest business event in world of gaming occupying 55,000sq.m, 12 per cent more than in 2013,” Chambers concluded.

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