International edition
October 19, 2021

Companies to show off their partnership at exhibition

WMS to show a wide array of products at ICE 2014

(UK).- At ICE 2014, WMS will present the merger of Scientific Games with WMS and Williams Interactive, and begin to demonstrate how this combined organization provides a platform for world-class gaming hardware, content and service. “We will draw on each organization's core strengths to broaden offerings, bring gaming and lottery content to new channels, sectors and geographies, and offer enhanced content, systems and support,” says Sebastian Salat, President International of WMS Gaming.


he synergized efforts of Scientific Games, WMS and Williams Interactive will offer customers a wider range of products and services, and a deeper catalogue  of innovative content. The larger scale of the combined organization will offer customers a one-stop service for lottery, casino and online gaming—a complete gaming solution that can be leveraged to reach players where they are, when they want to play, and in the channel they choose.
WMS is focused on delivering value to casino operators through a full range of gaming solutions, emphasizing the enhanced graphics and player engagement enabled by the next-generation CPU-NXT operating platform, and the Blade and Gamefield xD cabinets.  These cabinets are currently among the industry’s strongest performers, capturing player attention like never before and reaffirming WMS as a leader in content and innovation.

New and groundbreaking for-sale themes will be displayed at ICE. This includes a number of new game series on the CPU-NXT3 platform, such as Exploding Pays, Supercharged Reels, Reel Intensity, Speed Spins and Monster Progressives themes, the next-generation of Colossal Reels games, as well as the Gold Fish theme, the first-ever premium for-sale CPU-NXT3 game for WMS.

To bring customers and players a wide variety of exceptional gaming experiences, WMS will showcase an expansive library of games that combine groundbreaking play mechanics with iconic licensed entertainment, including such powerful brands as Beetlejuice and CLUE brands, as well as new content for player-favorite brands of WMS, such as Monopoly, The Wizard of Oz, Willy Wonka & The Chocolate Factory and Jackpot Party themes.
In addition, the 3-reel mechanical Blade Stepper cabinet will be showcased in London for the first time. This cabinet was designed and created to combine the authenticity and thrill specific to classic mechanical reel play with features that fit seamlessly on today’s casino floors.
ICE will also be the stage for WMS to demonstrate its dedication to customers around the world, presenting its commitment to the international marketplace through a series of localized products that offer an extensive array of unique and dynamic entertainment experiences. Through a stronger focus on local needs and preferences, WMS is excited to present our five Local Area Progressive themes: Colossal Jackpots, Winning Fortune, Monster Progressives, Jackpot Party Progressive Deluxe and Treasures of the World. These games, as well as our Game Chest Multi-Game series, have been created with the particular needs of our international customers at the heart of their development. The Game Chest Multi-Game series supports different languages and currencies, and multiple unique game sets, each comprised of a proven mix of WMS Gaming content, will be on display at ICE 2014.
Through the combined efforts of Scientific Games and WMS, the new product line will take into consideration the needs and sensibilities of markets around the world more than ever before, providing localized solutions from a truly global company.
“ICE will be especially exciting for us this year because in addition to introducing our latest products, we will have the chance to showcase the benefits of the combination of WMS, Williams Interactive and Scientific Games,” says Sebastian Salat, President International of WMS Gaming. “We will draw on each organization's core strengths to broaden offerings, bring gaming and lottery content to new channels, sectors and geographies, and offer enhanced content, systems and support.”

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