he initiative is part of bwin’s digital sponsorship strategy, which is focused on engaging with sports fans directly by offering premium content, closely integrated into online, mobile and social media platforms. This strategy is already being brought to life through bwin’s long-standing relationships with Real Madrid and Bayern Munich, as well as its recently launched partnership with Manchester United.
The comprehensive Qualifiers 2014 package, which was launched by Sportfive International on 7 September, will stream live matches and highlights videos through native apps for iPhones, iPads and Android devices as well as on the internet, including the bwin.com platform. The focus of Qualifiers 2014 is on interactivity, with an in-app Twitter feed providing live updates, odds and offers from around the groups to help fans stay fully informed as they watch the action and place their bets. Qualifiers 2014 also provides a catch-up service, with post-game highlight packages ensuring nothing has to be missed.
In all, a total of 157 games from the European groups will be streamed, culminating with the final qualification matches in October 2013. The package also includes extensive in-stadia branding, customer ticket offers and the integration of the bwin platform into a range of social media channels including Facebook and Twitter.
Commenting on the Qualifiers 2014 – Road to Brazil, bwin’s Group Sports Director Marco Falchetto said: “We are excited to be able to be offering football fans the chance to watch and interact with World Cup qualification matches like never before. Our aim is to offer our customers the best content and take the betting experience to the next level. Sportfive’s innovative new apps deliver on that promise”.