International edition
September 23, 2021

The firm presented its new concepts at latest ICE

JPMi predicts a busy 2012

(UK).- Revealing the extent of its recent investment in development, JPM Interactive unveiled a range of new concepts at London's ICE Totally Gaming last month. Combined with its niche amusement with prizes (AWP) pub games of which it boasts one of the most extensive back catalogues in the world, JPMi delivered on its promise to offer visitors new ideas on how to acquire and retain players.


aunched last year, JPMi currently offers a range of AWP titles which is increasing rapidly: "We aim to be able to deliver at least one game per month soon," revealed Director Andrew Davies. "But what really sparked the interest of visitors was a number of innovative new concepts that are unique to JPMi which operators agree will be exciting to develop online over the coming months," he added.

Currently celebrating its 40th year of low stake AWP and skill game development, the JPM group enjoys iconic status in land-based street gaming, as well as developing new content for a growing portfolio of online clients.

Andrew Davies explained: “The development process for AWP style games is very different from that of casino slots and while many try to replicate, JPM has the experience to create games with high levels of interaction and a strong entertainment value players expect. The hallmark of a classic JPM game is depth for the core player, combined with appeal and entertainment for the casual player and our skills in achieving this balance have been honed over a 40 year period”.

“For several of our clients JPMi’s games have been instrumental in broadening their player base and delivering a healthy new revenue stream,” revealed Andrew Davies.

If the number of visitors to JPMi’s stand is any indication, the revenue enhancing potential of AWPs style games was not lost on online operators.

Concluded Davies: "We have been very pleased with the response we received at ICE. We enjoyed some very positive meetings with operators which, like JPMi, foster a real working partnership. 2012 already promises to be a very busy, but also very exciting year."

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