2E Asia, which is part of the G2E portfolio of events and is the premier international gaming exhibition, conference and networking event dedicated to the Asian gaming markets, is organized by Reed Exhibitions and the American Gaming Association.
The exhibition floor opened over a three-day period with a special program offered to invited VIP from Asia, international and local media on Day 1 to get a first-hand look at the gaming exhibits. Exhibitors welcomed this special program and the invited guests were pleased with this exclusive opportunity. The event was inaugurated with an official ceremony on June 8 featuring a Chinese traditional dragon dance.
The exhibit floor showcased 119 exhibitors from 22 countries and regions, of which 34 % are first-time exhibitors. The event attracted 5,748 industry professionals from across the regions, surpassing attendance at last year’s event by 25 %. Exhibitors were very satisfied with the influx of quality and increase in trade visitors.
Most of the visitors came from Macau and Asia. Visiting countries include Japan, Taiwan, South Korea, Malaysia, Vietnam, Thailand, Laos, Indonesia, India, South Africa, United Kingdom and United States. In particular, the number of attendees from Australia, Philippines, Singapore, Cambodia, China and Macau increased significantly when compared to that of last year. The strong attendance growth from around Asia confirms that G2E Asia is truly an event for the Asian gaming industry.
One of the highlights of G2E Asia 2011 was the return of the Gaming Investment Forum. Sponsored by UBS, this two-day invitation-only event featured a number of renowned corporate leaders and financial analysts offering their expert perspectives on the financial future of leading gaming companies.
Another highlight on the show floor was the Game Protection Seminars delivered by industry expert Sal Piacente, a world renowned gaming veteran who advises casinos on detection and prevention of table game cheating. Visitors were able to learn from his live demonstration on the latest card cheating tricks for baccarat and poker.
Gaming Management Certificate Program
The G2E Asia Gaming Management Certificate program, held on June 9, received a positive response from the industry. Produced in partnership with gaming professors at the University of Macau and the University of Nevada Las Vegas Singapore, the program was limited to 100 participants and attendees received a certificate of completion at the end of the workshop. It included special interactive educational workshops designed to help new casino managers in Asia further their knowledge of current gaming trends in Macau.
G2E Asia 2011 Conference Program experienced a 22 % increase in attendance over 2010. The 3-day conference program covered comprehensive industry information focusing on Macau, marketing, the gaming floor, risk management, finance and non-gaming amenities. The dedicated senior management and middle management tracks introduced this year were well-received.
Among the most popular session this year was the “VIP Vision: How Junkets Work Across Asia”, which examined how the VIP junket system works in each country and the keys to player satisfaction. More than 55 industry experts shared their savvy knowledge on the hottest issues facing the Asian gaming industry. Participants were able to enhance their educational experience within Asian gaming.
For more information:
The dates of the next event are:
Conference: May 22 – 24, 2012
Exhibition: 23–24, 2012