“Ainsworth offers casinos a new approach to game design”

Ainsworth showcased a wide range of products on its stand this year at G2E. Which novelties did the company introduce for the Asian market?
Ainsworth showcased the latest A560 cabinet range and innovative product mix of  50/100 line games, the proven performing Double Hit library, the unique Super Game concept & an exclusive new Dollar range.

Ainsworth expanded its successful Play 50Lines / Play 100Lines range with titles Beyond the Moon, Glitter Gems, Winning Wolf, Money Heat, Red Robin and Rhino Run. Play 50Lines / Play 100Lines provides for double the lines and double the excitement and is the ultimate in stacks and wilds! Play 50Lines / Play 100Lines games are also available with a new 2 Lines for 1 credit bet option.

Ainsworth’s proven performer Double Hit strikes again with new Asian inspired titles: Double Dragons, Dragon Fish, Peking Panda, Rabbit and Tiger; targeted for the 2c, 5c, 10c market. The industry leading Double Hit concept features generous two level progressives and rapid fire bonus prizes with unique free game features. Double Hit offers double the jackpots and double the fun.

Watch out for Ainsworth’s new concept games with the latest Super Game range: Red Hot Dragons, The King, The Queen & Fortune Eagle. Super Game provides a unique feature extension whereby players accumulate Super Games during the standard free games, and once triggered add at least 60 additional stacked wild symbols to provide lucky players with a super-sized bonanza of big time coinciding wins.

Ainsworth launched an innovative dollar range with: Mustang Money, Dollar King, Thunderbucks and Panda King, and, the special release of the all new high volatility concept Hot Reel. The first installment being China Tiger, incorporating 20 lines plus a 10 credit ante-bet option buying an additional 6th reel that significantly increases the free game hit rate in the both the base game and feature, whilst in free games additionally providing multipliers of up to 5 times all wins. With so much to offer in every game, Hot Reel is ready to burn the floor at every venue!

Which is the company's strategy in terms of development of specific games for Asia?
Ainsworth offers casinos a new approach to game design; we offer product for the big end player segment of the market, in particular for the strong regular gamblers that are so important to any casinos success. This home grown style of slot design has proven key to Ainsworth’s success in developing game longevity and player loyalty across Asia.  Ainsworth continues to provide a wide range of game brands & styles, including popular Asian themes incorporating traditional Asian culture and customs, to create an industry leading game library suitable for all venues. 

Ainsworth is synonymous as the premium provider of Australian math models in our home market and now we are bringing all these products to Asia. We are focused on providing long term, lasting product performance and providing casinos with value for money on their purchase, utilizing the unique flexibility of the A560 family to mix and match technology elements in creating the best tailored gaming solution for any floor.

How did you see the show this year? Which is the final balance you can make about Ainsworth's presence in G2E Asia this year?
I am personally disappointed with the number of customers that attended the show again this year. AGT like many others put a lot of effort into this show and I would like to see it supported better. In saying that all the customers that did attend were extremely happy to be able to see our latest machines plus the exciting range of games.

Recent statistic numbers state that Macau is currently the biggest gaming market in the world. Do you agree? How do you see Macau's market? Do you think there is still place to growth? 
Macau is unique surround by a country that has the largest population in the world. Tables are the first choice of gaming and for AGT Machine Manufacturer things may be a little different. For example there is about 13500 machines in Macau compare to North America has over 750,000. As Macau grows so will the machine numbers, and I would expect the market to expand but growth in Macau will depend on other regions or even mainland China’s view on introducing gaming.

With operations worldwide and presence in all the international markets, how important is Asia in general and Macau in particular for Ainsworth?
AGT has a plan to ramp up our prences in Macau and the rest of Asia. The plan is based on developing a product line design for the region similar to what we have done in Australia and the US.