International edition
June 21, 2021

Jens Stradtmann, CEO at Merkur Gaming

“At ELA we will show, for the first time, our new WB5 with two 22’’ monitors”

(Mexico, exclusive Jens Stradtmann, CEO at Merkur Gaming, talked to Yogonet,.com and revealed the products that the firm will be showing at ELA this week. He also spoke about Mexican market and the projects of the company for this country.

hat products will you exhibit at ELA 2011?

Merkur Gaming will exhibit its latest highlights for the successful multi-game line “Games Unlimited” together with Jestronic, its partner for the Mexican market. Along to the modern WB4 casino cabinet, these attractive game packages will be shown in the innovative Slant Top cabinet with special chrome-covered frames and individual lighting effects.

For the first time, the company will exhibit its new widescreen casino cabinet (WB5) with two 22” monitors. Furthermore, there will be the impressive Jackpot System “Treasure Mania” in a completely ’new look”. The product line is completed by high-class rotating signs and flexible furnishing elements for the genuine casino atmosphere.

Quality at the highest level and innovative game systems ‘made in Germany’, this is what Merkur Gaming represents. All games are customized to meet the individual requirements of the particular market. Market researching and thoroughly analyzing the gaming culture of every market precede the development of Merkur’s games and ensure their success.

Thereby, the Merkur Gaming products are exclusively manufactured by the adp Gauselmann GmbH.

It goes without saying that the development of Merkur Gaming as well as the production and sales/distribution of adp Gauselmann GmbH are certified with ISO 9001:2008.


What are your expectations about the show?

Merkur Gaming is a member of the German Gauselmann Group with more than 6.300 employees world-wide. Within the Group, the company is responsible for the development and international sales of AWPs and casino machines as well as VLT products with the focus on multi-games.

Merkur Gaming will present its innovations for the second time at the ELA in Mexico and therefore, strengthens its international presence as well as its focus on casino machines.

The company is confident the proven high-class quality of all Merkur’s products will win over the international guests of the ELA show.

How do you see the Mexican market?

The Mexican market is continually growing and in the meantime there are about 500 casinos. The percentage increase in number of rooms in the country is 20% per annum.

It is a very competitive market with a big number of market players. For this reason game companies have been working for further innovations and even more fascinating gaming solutions to meet the increased market demand.

What is your marketing positioning in Mexico?

Merkur Gaming premium multi-game product line “Games Unlimited” has been implemented on the Mexican market since about a year. During this time we have already managed to enter the best casinos in the country. At this moment we are set to medium in the Mexican market but we are growing very quickly and we are well-prepared for the new challenges.

With a variety of 21 games in 4 different game packages along to 2 different casino style cabinets, as well as the possibility of providing 10 different games on one “Games Unlimited” slot to be chosen by the player, we offer maximum game diversity. Around 700 machines on 20 different casinos in 8 different parts of the country have been already installed.

What are your projects for this country?

We are working hard to strengthen our market presence and to provide local operators with the best possible gaming solutions featuring the proven German quality.

ELA 2011 is the most important event of the year for our company to be attended by big players in the gaming operating business in Mexico. Jestronic and Merkur Gaming will showcase the 3 latest cabinets and 28 games (7 new games). We are looking forward to convince the Mexican operators and players with our different “Games Unlimited” packages and first-class casino cabinets!

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