International edition
September 28, 2021

This week, in Italy

Bally to present groundbreaking VLT games and systems innovations at Enada Rimini

(Italy).- Bally Technologies will showcase an array of innovative products at the ENADA Primavera Gaming and Amusement Show in Rimini, Italy, March 16-20. Among the games on display in the Company’s exhibit stand #30, Pad.C7 will be Cash Spin and Vegas Hits


oth employ Bally’s U-Spin gesture-control play mechanic, which gives players a new dimension of interactive control. With U-Spin, during bonus sequences, the player gets to touch the screen and spin the bonus wheel just as if it were an actual physical wheel.

Bally’s sleek, trim, and modern Pro Series V22/22 Upright gaming platform will be showcased in Rimini. A marvel of form, function, and modern design, the Pro Series sets a new standard for ease of serviceability, player comfort, enhanced audio and video capabilities, and energy efficiency. Striking new games – Seven Dragons, Firebird™, Seven Dragons, and Treasures of the Phoenix – will be featured, along with Power Strike Golden Crown, featuring a unique, merchandise-driven progressive bonus option for gaming operators.

Fireball, one of Bally’s top-performing games worldwide, will be shown at Enada. As one of the leading games in Bally’s Digital Tower Series, Fireball’s imposing 32-inch digital top box commands attention. Utilizing the extremely popular Game-in-Game play mechanic, Fireball takes gaming excitement to an entirely new level with striking animations and dramatic sound effects.

“We are thrilled to be exhibiting our latest games and systems solutions for the Italian VLT market,” said Gavin Isaacs, Bally Technologies’ COO.

“By exhibiting in Rimini, we will demonstrate our absolute commitment to providing Italian operators with compelling innovations to help them succeed. Italy is a key growth opportunity for Bally and we look forward to continuing to build strong partnerships with Italian concessionaires,” he added.

One of the premier licensed gaming brands ever developed, Playboy continues its strong performance at casinos around the globe. Bally will present its beautiful Playboy Platinum video slot on the equally stunning ALPHA Elite V32 platform. An impressive line-up of gorgeous Playboy Playmates is featured in this eye-catching game. Playboy Platinum offers players a sophisticated gaming experience unlike any other thanks to its interactive bonus round.

Also, Bally will present its award-winning portfolio of advanced slot accounting, player-tracking, and customer-relationship management systems technology to the Italian gaming market at the Enada show.

Bally will offer live demonstrations of Bally MultiConnect, which represents a breakthrough in players club management by providing slot management reporting tools for multi-property gaming operations. MultiConnect consolidates data from any number of gaming locations into one reporting system with the simple click of a button. This sophisticated solution also provides one unified set of accounting reports, thereby easing the burden of regulatory compliance, taxation reporting, and overall management of multi-layered organizations.

Bally CoolSign, the enterprise-wide media-management solution for operators that creates, commands, and controls a network of dynamic, targeted messages and digital content, will be on display. CoolSign interfaces seamlessly with many existing property management systems, delivering a comprehensive multi-media solution ensuring that customers get the right message at the right time, thus enhancing the guest experience throughout the gaming location.

Bally Command Center, the nucleus of Bally’s server-based solution, will also be on display in Italy for hands-on demonstrations. This download-and-configuration-ready solution not only provides a connection to a wide variety of gaming devices on the casino floor, but can also manage content on the iVIEW network and is able to manage software updates on peripherals.  

Based on the open GSA protocols, Bally Command Center provides a platform to unify previously separately controlled devices under one managed application with easy-to-use wizards. This provides a means of creating a dynamic gaming-floor configuration that will maximize players’ experiences and – most of all – casino revenue.

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