International edition
July 31, 2021

Which represents at least a billion-dollar opportunity for the firm

Zynga wants to put a new face on online gambling

(UK).- Zynga CEO Mark Pincus said last week that his company is perfectly positioned for entry into the world of online gambling. "We're interested, but you should expect to see us do a lot more than what you've seen in offshore casinos," said Pincus.

Z

ynga CEO Mark Pincus thinks online gambling is a "natural fit" for its games, he said at the Morgan Stanley Technology, Media and Telecom conference. "I think it's a good natural fit. I think, philosophically, the part people haven't noticed yet, real money gaming is the perfect with virtual goods and social games."

Online gambling represents at least a billion-dollar opportunity for the social gaming company. Some recent changes in laws could open the door for online gambling games on platforms like Facebook, which represents a golden opportunity for the now-public social gaming company.

Zynga is already well-positioned, Pincus said, because Zynga Poker is the largest online poker game in the world. It has more than 30 million monthly players, and Zynga is releasing other casino-related games like Zynga Bingo.

Don't expect them to focus on solely traditional gambling games, though, he said. "We're interested, but you should expect to see us do a lot more than what you've seen in offshore casinos," he said.

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