nder the initial two-year agreement, signed at ICE in London, Evolution will deliver live dealer online Blackjack, Baccarat and Roulette games.
Evolution’s live games are delivered in real time to players’ PCs and feature real tables and real cards, live dealers and live interaction amongst dealer and players. The games are acknowledged to be the closest online players can get to the real casino experience.
Commenting on the potential of his company’s move into live games, Betsafe CEO Henrik Persson said: “We are thrilled to enter into a partnership with Evolution Gaming. We were committed to adding Live Casino to our offering and Evolution were the natural choice as their solutions stand out from the competition. We expect Evolution’s offering to generate significant incremental revenues. At the same time, Evolution games will serve as a cost-efficient marketing tool and a way to further localise our offering."
Betsafe’s new Live Casino offering will be accessed via a dedicated top-level menu ‘tab’ at www.betsafe.com to ensure maximum visibility and exposure of the new live games.
Persson explained: “We see Evolution’s Live Games as an important and strategic top-level offering. Of course, they will further enrich the Betsafe offer to existing customers. At the same time these games are proven to attract new demographics including, but not limited to, high rollers.”
Jens von Bahr, CEO of Evolution, commented: “We are delighted to be working with Betsafe; they have an impressive track record and an excellent understanding of marketing and execution in the online gaming world. I am confident we will see further innovative and localised live offerings emerging from our partnership over time."
Betsafe serves more than 500,000 customers, mainly in Northern and Eastern Europe. Launched in January 2006, the company has established itself as one of the most trusted gaming companies in the world. At present, www.betsafe.com serves customers in a choice of eight languages: Swedish, Danish, Norwegian, Finnish, Polish, Bulgarian, Latvian and English. Its online offering currently includes live sports betting, poker and an extensive range of casino and scratch card games, all of which benefit from a unique 24/7 support guarantee.