Playtech signs Italian casino agreement with local operator Buongiorno

Buongiorno is a leading global mobile entertainment company, providing a wide range of entertaining mobile content to more than 300 million users in 57 countries around the world. It already offers Italian online players poker and bingo under its increasingly popular Winga brand, in full compliance with the Italian regulations set out by AAMS.

Under the agreement announced today, Playtech will provide Buongiorno with its online casino product, to be launched in Italy following the regulation of online casino gaming, expected in early 2011. A range of innovative products and services, including mobile games, will set Winga's offering apart, and bring unique new ways of playing to the Italian market.

Buongiorno's Chief Executive, Andrea Casalini, commented: "Buongiorno's eGaming offering, Winga is set to develop across two directions in the coming few months, once regulations allow. Firstly, via the expansion on our existing gaming offering, to include lotteries, casino games and more; this is where our casino agreement with Playtech will play a key part, enabling this exciting expansion to happen. Secondly, the provision of the Winga offering on the mobile channel, leveraging Buongiorno's 10 years of experience in this sector.'

Playtech's CEO, Mor Weizer, said: "This agreement is a significant step forward for Playtech in Italy. We are very excited to partner with Buongiorno and to be able to offer its Italian players market leading casino content. Given Buongiorno's historic mobile expertise, it is also an excellent opportunity to implement some unique technologies for the Italian market, as Playtech's cross-platform capability fits very well with Buongiorno's business model. We look forward to developing this relationship in the coming months."