International edition
June 14, 2021

To develop and execute P.R. for its portfolio of games and platforms

WMS hires DKC as Agency of Record

(US).- DKC has been retained by WMS Industries to develop and execute public relations for their portfolio of innovative games and technology platforms. Its efforts will focus on building exposure for WMS and their player-appealing products within the gaming industry and beyond through strategic media placement in casino and licensing trade publications, as well as business, lifestyle and technology media.

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ources of the firm said that WMS has an uncompromising focus on Player Driven Innovation, which they combine with advanced, groundbreaking technologies and engaging game content to develop products that are in demand with players and that provide new value for casino operators. It has recently introduced Player’s Life Web Services, an application that enhances player engagement, loyalty and repeat casino visits by keeping casino operators connected to their players through entirely new integrated online, mobile and offline player experience. 

Other exciting technologies being rolled out by WMS include: WAGE-NET Network Gaming Portals, software applications that allow casino operators to bring differentiated gaming experiences to players, and the Bluebird  xD, a sleek new cabinet series focused on “experience design.”

DKC is responsible for executing a multi-faceted public relations campaign including media outreach and identifying speaking and panel opportunities for WMS executives.  They will also leverage and strategize around key industry conferences beginning in November with the Global Gaming Expo (G2E) in Las Vegas.

Amy Lipton, Vice President of Marketing, WMS, said, “DKC was selected as a strategic partner by WMS due in large part to the firm’s proven performance and mix of experience in gaming, advanced technologies and entertainment.”

Jeff Klein, Managing Director, DKC said, “WMS is truly leader of the pack in developing imaginative and exciting  products that create value for their casino operator customers and resonate with players.  We look forward to collaborating with them on unique strategies that really leverage their creative use of technology and gaming content.”

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