ndemol Games will specialise in licensing and monetising both its own and third party entertainment properties in the gaming space and will be headed up by newly appointed managing director Jurian Van der Meer, formerly Endemol UK’s head of products and brand exploitation, the company said. Van der Meer will report directly to Lucas Church, Endemol UK’s chief operating officer.
“Endemol UK has already established a strong position in the gaming space and the launch of Endemol Games underlines the importance of this significant growth area to our business,” said Church. “Jurian has an exemplary track record in delivering games around our TV properties across all platforms and I’m extremely pleased to have him in this role,” he added.
Van der Meer said: “Endemol’s entertainment properties attract a huge fan base and seamlessly cross over into branded gaming. Our aim with Endemol Games is to further build on this, creating fresh and original concepts that will further invigorate the online gaming market."
The new division will work closely with global operation Endemol Worldwide Brands in distributing UK created gaming properties internationally. Endemol UK has successfully partnered with several players in the gaming sector including William Hill, Betfair and the National Lottery.
Recent successes include the UK’s new number one pub quiz game based on Deal or No Deal and a range of popular betting games based on formats including The Million Pound Drop, Big Brother and the newly launched Deal or No Deal bingo site.
The UK group, that has offices in London and Bristol and employs up to 1000 people at any one time, is part of Endemol that comprises a worldwide network of companies spanning 26 countries on five continents.