Expansion continues for Parlay Game Services Europe

Launched in July, the Parlay Game Services Europe managed service became operational during the fourth quarter of 2009 and now has ten brands in production with another 14 signed and in implementation. These brands range from established online gaming sites such as BingoMania.co.uk and AstroBingo.co.uk to retail and media companies in a number of different markets.

“Parlay Game Services Europe represents the only network in the bingo and soft gaming sector to be truly multi-currency and multi-language and we now have pooled liquidity with English, Swedish, Spanish and, soon, Finnish-speaking players,” said Scott White, Chief Executive Officer for Parlay Entertainment.

Parlay Game Services Europe serves as an international-focused central liquidity solution offering remote gaming, registration, verification and banking services. It allows for the pooling of liquidity across currencies, which is crucial to operators wanting to expand into the growing global market. The platform also leverages Parlay Entertainment’s expanding technology partnerships to offer a broad suite of third-party content and product functionality.

“Built on the most advanced commercial-grade platform, Parlay5, the Parlay Game Services Europe network is now the fastest growing network in the industry,” said White.

“The recent expansion in our business model from a software development and licensing firm to an international-focused turnkey managed solutions provider is gaining marketplace acceptance. Now companies have a viable option available to them for an international managed solution.”

“These customers and the level of interest we are seeing from our existing customers and new prospects validate the expansion of our business model into this value-added services offering,” said Perry Malone, Chief Technology Officer for Parlay Entertainment.
“The fact that we are able to utilise our commercial-grade award-winning technology platform with newly established technology partnerships gives Parlay an enhanced solution providing more selection to a virtually unlimited customer base. We are very excited about the future of our Parlay Game Services Europe offering.”