International edition
September 30, 2020

A video game of the Rock ’N Roll Band was introduced in 2008

Gtech signed an exclusive licensing agreement with rock band Aerosmith

(US).- Gtech Corporation announced that it has signed a multi-year licensing agreement, brokered by Primary Wave Music, with the rock band Aerosmith, giving the firm the exclusive rights for the lottery business to utilize one of the most powerful brands in the music industry.


erosmith is American Greatest Rock ’N Roll Band, who have massive international appeal with a fan base consistent with core lottery players - 60% male and 40% female, in the 25-54 age group. The group has sold over 150 million albums and received numerous awards over the course of their 30-year career including: eight American Music Awards, four Grammy Awards, 12 MTV Music Awards, six Billboard Music Awards, among many others.

The band was inducted into the Rock and Roll Hall of Fame in 2001, is a 2000 Hollywood Walk of Fame inductee, and has had 29 Billboard charting singles including 11 Top Ten hits. Their many smashes include such iconic rock songs as Dream On, Sweet Emotion, Walk This Way and Love in an Elevator.

The group has sold out shows around the globe, boasts a diehard "Blue Army" fan-base numbering in the millions worldwide, and has set an all-time attendance record for the Tokyo Dome. The band has an impressive list of tours under their belt, having performed in such locations as Europe, South America, Asia, Australia and Canada. Their most recent tour in 2007 included 35 dates in 20 countries around the world, from Boston to Dubai to Russia.

They have performed the prestigious NFL Superbowl XXXV Halftime Show along with Britney Spears and ’N Sync, in front of approximately 84.3 million viewers, and they were a headliner at Woodstock ’94. Most recently, the band’s music has found great success in the massively popular Guitar Hero: Aerosmith video game which is available on PlayStation3, PlayStation2, Xbox 360 and Nintendo Wii gaming systems. The game was introduced in 2008 and sales continue to explode and break records. Aerosmith is scheduled to release a new album and tour in mid-2009.

Gtech plans to develop innovative lottery games across all channels that will include, in addition to cash prizes, exclusive Aerosmith merchandise, and once-in-a-lifetime experiences including VIP All Access passes to Aerosmith’s upcoming tour.

"Knowing that Aerosmith’s music has a huge multi-generational demographic fan base, we are confident that the brand, the music, and the value-added merchandise, and experiential prizes will provide our customers an opportunity to drive revenue with innovative and fun lottery games. With the band set to release a new album and go back on tour, this year represents a unique opportunity for our lottery customers worldwide to take advantage of this mega brand," said Ross Dalton, Gtech’s Senior VP, Printed Products and Licensed Content.

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