nitially, the following popular titles have been selected by 888 to provide to its global customer base; “Monopoly with Pass “Go” Bonus”, “Cluedo”, “Wheel of Fortune Hollywood Edition” and “Cleopatra”.
In line with similar strategic initiatives during 2008, 888 is expanding its games offering with more branded content. The titles will be deployed across 888’s casino, bingo and other websites for its global customer base. All games will be integrated into 888’s gaming arena, gaming history and shared wallet and will also be available to customers of 888’s white label partners.
Gabi Campos, Senior VP and Managing Director for 888 said: “888 is continually looking to improve the customer experience, and the addition of WagerWorks’ world class games will make an important contribution to that. The agreement with WagerWorks helps us to strengthen our brand content offering with world renowned brands. These will prove especially attractive to our new bingo customers and customers of our land-based casinos B2B partners, many of whom will be familiar with the games from playing them offline. It is an important step in helping us to further facilitate the movement from offline to online gaming, as 888 becomes a premium provider of bespoke technology, marketing and analysis to land-based casinos.”
Paul Mathews, President of WagerWorks, said: “We pride ourselves on the quality of our games. We are delighted that 888 has shown their confidence in WagerWorks’ ability to deliver titles that will allow them to stay at the forefront of player attraction and loyalty.”