International edition
June 14, 2021

To create a television campaign

William Hill hires advertising agency BJL

(UK).- Manchester-based independent advertising agency Barrington Johnson Lorains (BJL) has confirmed that it has been hired by William Hill to create a television advertising campaign for the British gaming and bookmaking giant.


JL was established in 1987 and won the project following a rumoured three-way pitch, its first assignment since being placed on William Hill’s above-the-line roster a month ago.

The agency employs around 75 dedicated staff and has just added digital and public relations divisions to its offerings. It also recently recruited one of the UK's top creative teams with the hiring of Pete Bastiman and Tom Richards from TBWA-Manchester.

The pair has extensive experience with major accounts including British Midland, Cussons, Kelloggs, Sony PlayStation, Tennents and Nissan.

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