his report provides details on who may advertise, what they may advertise, where they may advertise and what sorts of messages and content their advertisements can contain.
It is a sensitive, yet opportune time to be advertising gambling services in the United Kingdom. Take-up levels for broadband, digital television and 3G mobile phones are surging. British consumers’ media habits are evolving, and they are becoming increasingly elusive to advertisers.
At the same time, gambling companies have finally gained the freedom to advertise via multiple broadcast channels. It is crucially important that they send their messages to the right people in the right way.
“Advertising in the UK" covers the legal and business landscapes under the 2005 Gambling Act; the BAC and BCAP codes for the responsible advertising; the DCMP’s white list of jurisdictions; implications of the new policies for Internet and mobile gambling operations; and market data for identifying prime advertising opportunities.
And it goes beyond coverage of the new policies to provide detailed demographic data about the UK population. Among the report’s 36 sidebars are numerous tables and graphs illustrating how new integrated technologies are penetrating the masses.
The 12-page executive summary for this report is available online and is free to download: http://www.rivercitygroup.com/linktrack.cfm/f/emailer/page/books#product123