International edition
October 19, 2021

265 companies from 40 countries to be present

ICE 2007 opens its doors in London today

(UK).- This year, the Earl Courts 2 Exhibition Center, in London, will become the meeting point for manufacturers, operators and executives, from Europe and the rest of the world as well. Today at 10 AM, the official inauguration of a new edition of International Casino Exhibition will be held. Organizers pointed that a total of 120 companies will debut in ICE 2007.


rom 10 AM until 6 PM, the main companies of the sector will exhibit their products and novelties in pavilion 2 of Earl Courts Convention Center, that this year extended its space and will occupy a total area of 14,000 sqm.

Organizers of the event informed that, in this occasion, they will count with the presence of more than 265 firms from 40 countries. The head of Clarion ATE, Karen Cooke, commented: “It seems that in January ICE will celebrate an important year, because we expect to break the record of 10,000 visitors for the first time. ICE is full of ideas and thousands of products from the best providers of the sector, so, for the observers of the trends of the industry, it is the ideal place to visit anl look for inspiration”.

The event has grown a 33% year after year in terms of countries represented, a 40% in space and a 42% in the number of companies present.

Peter Rusbridge, CEO of Clarion ATE, commented: “I am always nervous before the inauguration of all our events. They mean a lot for me and for my team, too. This is a great year for ICE. We have performed some radical changes in the plans of space in the convention center and it is important for us that they work”.

Not many companies wanted to anticipate the products they will offer in London from today, but, among the previous announcements of the most important manufacturers of the sector, we find that Bally, together with Playboy, will catch the attention of the visitors. Playboy slots will be presented in the new Alpha Platform from Bally Technologies, a technological advanced operating system that improves the gaming experience. Together with the executives of the firm, the booth will count with the presence of Alison Waite (Miss May 2006) and Stacy Fuson (Miss February 1999), both from US, y and Regina Deutinger (Miss October 2006) together with Agnieszka Hendel (Miss April 2006), both from Germany.

Besides, ICE 2007 will be a historical show for Aristocrat Technologies Europe. Together with ACE Interactive and PokerPro, the company will showcase its products in a booth that is bigger than in previous years, which will present 75 new games MKVI, including 20 new titles.

Atronic will present the its Server Assisted Gaming solution, Dynamic Floor Configuration (DFC), as well as its latest range of products related to system solutions.

Swiss group Suzo Happ will have its booth both in ATEI (number 2110) and in ICE (number 3910). ATEI stand will be specially dedicated to the needs of the local public, while ICE booth will be addressed to the international visitors.

Besides, Cyberview will expand its development of server-based games showing a range of capacities and innovating products that represent new frontiers on how to use the technology the best.

Cadillac Jack will present to the international market a variety of multi-denomination videos, mechanical reels and Latin-Style bingo games, while Gaming Partners International Corporation (GPI) announced that it will present chips and plaques available in frequencies 125 KHz or 13.56 MHz, both proven technology available in Europe.

Novomatic subsidiary, Austrian Gaming Industries (AGI), will be present with one of the biggest stands of the place, Coolfire II platfirn and its innovations for multiple playersm performed in Austria. Besides, Gaming Laboratories International will bring a team of international experts, to debate the testing and certification of products with the international assistants to the event.

“This year, ICE welcomes the kind of global characteristics that benefit a leader event in the market. The crucial factor is that there will be more products to see”, commented John Fenna, Marketing Manager of International Casino Exhibition. will assist for the second time in a row, covering the event and presenting its products to the international gaming sector, in its booth number 3068.

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