Soft2Bet launches new Zinx gaming platform in Romania

Soft2Bet has launched Zinx, a new online platform in Romania combining casino games and sports betting. Designed with a strong focus on localization, Zinx aims to deliver a streamlined platform emphasizing variety, speed, and clarity.

The launch follows Soft2Bet’s broader strategy of tailoring products to local audiences, combining creative branding, intuitive design, and region-specific content. The company said the platform will be supported by targeted marketing campaigns aligned with Romanian player preferences.

Zinx features a distinctive visual identity, built around a dark interface highlighted by Electric Blue and Kinetic Purple accents. Central to the brand is an animated dragon mascot, created to guide users across the platform and establish a recognizable identity.

On the product side, Zinx offers regularly updated casino content alongside a structured sports betting experience shaped by local demand. Soft2Bet uses its expertise to cater to Romania’s strong sports culture, positioning the platform as a comprehensive destination for both gaming segments.

Player retention is a key component of the rollout, supported by the MEGA Round feature, an interactive prize wheel integrated into the company’s MEGA gamification system. The feature allows users to earn spins through deposits, with randomized rewards enhancing engagement.

"With Ziox, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations,” said Yoel Zuckerberg, CPO at SoftBet. “Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting."

The Zinx launch marks another step in Soft2Bet’s expansion strategy, focusing on localized, feature-rich iGaming platforms with an emphasis on responsible play and long-term user engagement.