1spin4win and Blask's new study finds slots dominate Africa and Latin America markets

2026-04-27

Reading time 1:51 min

1spin4win and market intelligence platform Blask have released a new joint report examining casino game preferences across Africa and Latin America, using real-time data to compare operator lobby placements with actual player demand and reveal how content trends are evolving in some of the industry’s fastest-growing regions.

The research comes amid 1spin4win's sustained expansion in the two regions. The company began scaling its operations in these markets in 2025, focusing on partnerships with regional aggregators and adapting its product strategy to align with local demand patterns.

The comparative study highlights both player behavior trends and market dynamics across the two regions. The study found that slot games remain the most dominant content across operator platforms in both regions.

However, it also identified a gap between how games are positioned in casino lobbies and how players actually search for content, pointing to potential inefficiencies in platform design and content discovery.

The research, conducted using real-time data on game placement and player demand, examined markets including South Africa, Nigeria, Ghana, Brazil, Mexico, and Argentina. It combines quantitative insights with operator perspectives from BetPawa and MSport to assess both supply-side decisions and player preferences.

According to the findings, slots account for 71% of the Top 30 games featured in African casino lobbies and 67% in Latin America, placing them ahead of other formats such as crash and live games in both regions.

Despite this dominance, the data indicates that operators may not be fully aligning their offerings with user intent. Some of the most frequently searched games are either not prominently displayed or are absent from lobby placements entirely.

1spin4win began refining its product strategy to better align with regional player preferences last year. These changes included mobile optimization, fast loading, and smooth performance even on weak internet connections. In Africa, these efforts led to a 9.2x increase in the number of bets.

Olga Hlukhovskaya, Business Development Director at 1spin4win, said: “At 1spin4win, we place strong emphasis on working with data. It’s at the core of how we approach product development. We focus on understanding player preferences and making informed decisions that help us deliver experiences that truly resonate with our audience.”

Ilya Batcherikov, Chief Product Officer at Blask, said: “By aggregating non-branded search data at scale, we help teams understand what players are actually looking for in each market — often before those trends become visible inside the product.

"This allows operators to move from reactive content strategies to proactive ones, aligning supply with real-time demand and capturing value that would otherwise be missed.”

Full findings are detailed in the report titled “What’s hot in LATAM and Africa,” which is available through the Blask website.