Hub88 selects Flows to power real-time player engagement

Flows, an iGaming orchestration platform, welcomes Hub88 as its latest customer. Hub88 has selected Flows to power real-time player engagement, giving the business a faster and more flexible way to launch engagement experiences and strengthen interaction across the player journey.

Flows will enable Hub88 to improve operations and deliver more personalised, real-time interactions to players, without the delays or complexity of traditional development.

Through FlowsWave, Hub88 will be able to launch tailored campaigns and gamified journeys that strengthen their customers' engagement and bring more personalised experiences to life in real time.

Dan de Souza, VP Commercial at Flows, said: “We’re delighted to welcome Hub88 to Flow's customer base. They have a clear ambition around player engagement, and Flows gives them the flexibility to connect systems, move quickly, and bring that vision to life. We’re excited to see what Hub88 builds with Flows.”

Gabriel Kolawole, Director of Product at Hub88, said: "Everything we build at Hub88 is ultimately in service of our Operators' success. Flows accelerates our ability to deliver richer, more personalised player experiences at scale, giving Operators on our platform a meaningful edge in retention and engagement. We're excited to put that into practice." 

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