1xBet to stregnthen its African presence and showcase digital strategy at AGE exhibition in Lagos

Global betting company 1xBet has announced that it will take part in the Africa Gaming Expo, which will be held at Chief Yesufu Abiodun Road, Oniru, in Lagos, Nigeria, from March 24 to 27. The brand will present new ideas regarding the digital transformation of its products and create a welcoming environment for business activities.

The Africa Gaming Expo is one of the region’s key iGaming events, attended by leading industry experts, representatives of regulatory bodies, and CEOs of international companies. Forum guests can look forward to panel discussions, keynote speeches, and networking to exchange contacts and build deals.

Last year, this forum welcomed over 7,300 delegates, including more than 90 speakers. The event comes as Africa reaffirms its status as one of the fastest-growing markets, with a high level of business activity, reason why the scale of AGE 2026 has expanded greatly.

The 1xBet booth (A01) will serve as a hub for business connections, where the brand’s team will create an atmosphere for open dialogue and idea exchange. There will also be a mini-bar serving cocktails and coffee. 1xBet said that it is also proud to be a sponsor of the Opening Cocktail Ceremony, reinforcing its commitment to creating exceptional networking opportunities at AGE 2026.

1xBet partners and all AGE 2026 participants can also look forward to interactive entertainment, including a giveaway of company merchandise and an Apple iPhone 17 Pro, scheduled for March 25 at 4:00 P.M.

"For 1xBet, Africa is a strategically important region, and participation in regional industry events provides the brand with a unique opportunity to deepen its understanding of the local market context and strengthen its leadership position," the company said.

"The 1xBet team is here to share valuable insights and expertise that will help you fully unlock the potential of this rapidly growing region. You can do this by joining the 1xPartners program, which has been in the market for over 10 years and has brought together more than 500,000 partners from over 150 countries."